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Affiliate Program Case Studies: Strategies and Practices




Affiliate Program Case Studies: Strategies and Practices panel from Affiliate Summit West 2010, which occurred January 17-19, 2010 in Las Vegas, NV.

Speakers:

– Melanie Seery, President, Affiliate Advocacy (Moderator)
– Karen Garcia, Partner & Co-Founder, GTO Management
– Kristen Grace, Affiliate Marketing Manager, PurchaseCostumes.com
– Jon Nunez, Affiliate Manager, Football Fanatics

Discussion of what it takes for a retailer to get their affiliate channel to the following stage. Multiple service provider case research reveal and illustrate methods and practices that appeal to associates.

More particulars on Affiliate Summit at

Note: the corporate(ies) and place(s) listed above have been present as of the time of the convention. Some of this info might have modified since then.

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