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Ideal Number of Networks for an Affiliate Program




Shawn Collins of solutions a query about what number of networks or applied sciences an affiliate program ought to use to work with associates.

Q: I am researching prospects to develop and develop our affiliate program and would actually respect your knowledgeable recommendation on the next:

Currently our firm is current as a service provider on CJ, ShareaSale and we now have in-house program (powered by HasOffers) as nicely. Do you’re feeling there’s a lot to be gained in becoming a member of one other affiliate network (i.e. LinkShare or Pepperjam) or is there an excessive amount of affiliate overlap between platforms. If including a third network is worth it, which one(s) would you suggest?

A: First of all, I feel you most likely have already got one platform too many.

It’s completely ample for most corporations to work with one affiliate network.

In the occasion you’ve got a quantity of companions that you just’d desire to handle outdoors of the network affiliate program, it might make sense to have an in-house affiliate program, too.

I managed affiliate applications for small corporations as much as large manufacturers over ten years, and I by no means actually discovered a have to be in a number of networks. I did it in some instances, and it multiplied my work with no vital elevate in sales.

The majority of large associates, in my expertise, have accounts on all of the foremost affiliate networks.

There could also be some on the market which are loyal to a sure platform, however I by no means bumped into that difficulty.

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